When Sin Cara (Mistico) was introduced at WWE's press conference in Mexico yesterday, he came out in a Mistico style mask before taking it off to reveal his new WWE mask. Sin Cara reportedly means "Faceless."
WWE has setup a Facebook page for him at facebook.com/WWESinCara and a Twitter account is being setup. WWE will begin airing clips from the press conference on this week's TV and Monday's RAW. Mistico's signing with WWE is being covered my all the media in Mexico as it's considered a big deal.
Sin spoke at the press conference and said he doesn't know which brand he will end up on but said he is ready when called and proud to be working for the greatest promotion in the world. Lucha Libre journalist Kris Zellner expects Cara to end up on the SmackDown brand with Rey Mysterio and Alberto Del Rio.